Wednesday, June 12, 2019
Visual Elements of Arguments in Oreo French Ad Essay
Visual Elements of Arguments in Oreo French Ad - Essay ExampleThis ad caught the attraction of people from all split of the world. According to David Buckingham, The Childrens market is potentially large (Buckingham, p.594). Therefore, advertisers usually create boor centered ads for the marketing purposes. This ad is a child-centered ad. The theme of this ad is that a cute little girl teaching her buzz off how to eat Oreo cookies. Ethos, pathos and logos used extensively in this ad to catch the help of the public. This paper analyses the Visual Elements of Arguments in Oreo French Ad. The beauty of this ad lies in the beauty of the cute girl acting in this ad. According to denim Kilbourne sometimes the models in ads are children, some other times they just look like children (Kilbourne p.471). The girl in this ad spreads the messages both as a child and also as a model. Her conversations with her father and efforts to teach him the way to eat Oreo cookies watched with huge inte rests by the viewers. In this ad each and every pronounce is selected guardedly. The dad asks the permission of his daughter to try the cookie. But the daughter denies him the permission saying that he is not yet ready to taste it. The creators of this ad actuate us the fact that children have a specific way of have cookies. While elders try to eat it fast, children always try to lick it first and have a go at it the taste of each minute particle in the cookie. The girl indirectly says that the eating styles of elders are not suitable to enjoy the taste of Oreo cookie. She wants her father to lick it and enjoy the taste of this cookie fully. Here the creators or this ad tries to give pathos and logos to this ad. The daughters behaviour helps the viewers to complete how emotionally she is attached to this cookie. She does not like the idea of eating it quickly. In fact, she wants to make a company with this cookie as long as accomplishable before enjoying each part of it. The creators of this ad reminds us that there is no point in tasting an Oreo cookie just like other cookies. They wanted to spread the message that this cookie needs special attention while eating to enjoy it fully. Both images and words used carefully in this ad to catch the attention of the public. In fact the backdrops and the colour combinations of the dresses of the father and daughter are selected carefully. These colour combinations provide a pleasant feeling to the viewers. It should be noted that dark colour combinations may look vulgar while dull colour combinations may not catch the attention of the public. The producers of this ad knows this rationale very well and used a meaningful and attractive colour combination in the pasteurization of this ad. Both visual and audio media blended carefully in this ad to catch the attention of the people. No complicated words or sentences used in this ad. In fact, this ad spreads great messages with the help of undecomposable words. Th ere are plenty of ads which are difficult for ordinary people to digest. However, this ad was created in such a way that even a secular can understand the ideas expressed in it. This ad can be enjoyed fully only of it is displayed in the visual media. Print media cannot communicate the message of this ad properly. It should be noted that the mannerisms and the childish activities of the cute girls catch the attention of the people. In short, the visual media helped the producers immensely in spreading the message of this ad properly. The girl says that eating an Oreo cookie is extremely complicated. In her opinion, there is a special way to eat it. She says that first you crick it, then lick the cream First, you twist it, then lick it, then join it just like a kiss, then dip it milk and eat it. It should be not
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