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The America Book Association.Co-op Terms for Author Events Per newspaperPublisherSpecified AmountDetailSimon and Schuster$200.00On title purchased specifically for and in-store authorappearance arranged by Pocket Books, publisherwill confuse available as an additional co-op advertising allowance and amount equal to 20% (but not exceed $200)of net billing for supporting(a) parade (either directly from Pocket Books and/or indirectly through a wholesaler) placed by storeat which the author will appear.Penguin Putman Inc.$150.00The publisher will direct additional co-op funds not to exceed $150, to support pre authorise promotion for author appearances. If the cost of the author appearancesexceeds the amount given by the publisher, retailers may hold to use their regular co-op funds to pay for additional cost.Hyperion$500.00Publisher will pay up to $500 to reimburse document expense in support of authors appearance in retailers store ( over and above retailers annual co-op allow ance.)Any amount over $500 that will account wishes to claim, if documented will come out of the annual co-op pool.Little Brown and Company$300.00The first $300 in approved cost will beconsidered direct advertising and will not be deducted from and accounts co-op pool. The remaining amountwill be drawn from the accounts pool.Warner Books$300.00The first $300 in approved costs will be consideredadvertising and will not be deducted from accounts co-oppool. The remaining amount will be drawn from the accounts co-op. Retailers may accomplish additional promotional will be announced during the year by letter from Warner Books Marketing Director.HarperCollins Publishers$200.00Up to $200 May be earned for separately author appearance scheduled by Publishers publicity dept. This money is to be used for actual expenses incurred in hosting and promoting appearing author.Houghton Mifflin Company$200.00In addition to their annual co-op pool, retail accounts in good credit standing are eligibl e with prior approval for and additional co-operative advertising allowance (outside of their calculated pool) to crowd approved author appearances. This allowancewill be an amount equal to 20% ( but not to exceed $200) of the net billing for one supporting order.Scholastic Inc.20%For titles purchased specifically for in-store author/illustratorappearance connected with a designated author tour, additional allowance of 20% total (front and backlist)