Building A Radio Empire :: essays research papers fc

"Media do not simply present cultural products for consumption they volunteer much of the stuff of every day life through which we fabricate meaning and organize our existence."--Michael R. Real, Super MediaDEFINING MOMENTS IN MASS MEDIA     Newspapers. Media began with the pen word . . . To date, the oldest existing written document dates back to 2200 B.C. By vitamin D B.C. Persia had developed a form of pony express and the Greeks had a electrify system consisting of trumpets, drums, shouting, beacon fires, smoke signals, and mirrors transmitting a form of discourse to the masses. In 200 B.C. the Chinese circulated the premier(prenominal) newspaper, the Tipao gazette, to government officials. Newsletters began circulating in Europe by 1450. Over 150 years later, in 1609, the first regularly published newspaper was circulated in Germany. Advertising began to shape the media constancy by 1631 with the first classified ads featured in a French news paper. And, in 1833 a New York newspaper was sold for one penny, enabling this media to reach a mass market.      Radio. At first there was the print, and and so there was sound . . . In 1821 an English man named Wheatstone reproduced sound. However, the future of radio set didnt really begin until 1890 when Branly transmitted the first radio waves in France. In 1901 the American Marconi Company, the forerunner of RCA, sent radio signals across the Atlantic. And louvre years later, a program of voice and music was get off in the United States.      In 1907 DeForest began a regular radio broadcast featuring music. In 1909 the first talk-radio format, covering womens suffrage, was broadcast. And in 1912, the United States carnal knowledge passed a law to regulate radio stations. In 1917 the first radio station, KDKA, was built and in 1920 the first scheduled programs on KDKA were broadcast. The going number for ten minutes of commercial airtime was $100. By 1924, the first sponsored radio program, The Eveready Hour, began. In that same year there were two and a half meg radio sets in the United States.      The 1930s are characterized as the sumptuous Age of radio. In 1929 automobile manufacturers began installing radios in cars. In 1933 Armstrong sight FM waves. And in 1934, the government passed the Communications Act, creating the Federal Communications management (FCC). In that same year, half of all American homes had at least(prenominal) one radio set. In 1935 A.C.