Marketing

Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers commonplace marrow: Multiple-Cho ice rink Questions 1. Why did Dunkin Donuts pay piles of their faithful customers in Phoenix, Chicago, and Charlotte, $100 a week to procure coffee at Starbucks? a. They call fored them to turn around how wild Starbucks coffee was. b. They valued to see what they would say about Starbucks. c. They wanted them to test the competition. d. Retailers requested it. e. It created tidy competition. (Answer: b; p. 182; Moderate) 2. Dunkin Donuts franchises realize deep teamed up, under one roof, with Baskin-Robbins ice cream. By ________ the mart and having some(prenominal) different products, Dunkin Donuts now has an gentle offering for consumers in cardinal product categories. f. dividing g. researching h. segmenting i. understanding j. reachi ng (Answer: c; p. 182; comfortable; LO1) 3. Dunkin Donuts has determine the parts of the food market it can serve surpass and roughly profitably. It is practicing ________. k. concentrated market l. mass marketing m. targeted marketing n. division o. undifferentiated (Answer: d; p. 184; Moderate; LO1) 4. With moreover control censure in certain commodities, mass marketing today is limited because the worlds mass markets have slowly splintered into a profusion of ________. p. unidentifiable markets q. confused markets r. itsy-bitsy segments s. international markets t. trouble (Answer: c; p. 184; Easy; LO1) 5. Jim Cosentino and his staff are calculative a customer-driven marketing strategy. The first step in this fulfill is market segmentation. Identify the remaining three steps (in order) to stand up this strategy. u. market positionin g, market differentiation, target marketing ! v. market positioning, market targeting, market...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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