The Marketing Management Orientation Yhat the Catholic University of Malawi Follows

THE MARKETING MANAGEMENT ORIENTATION THAT THE CATHOLIC UNIVERSITY OF MALAWI FOLLOWS Marketing is a process by which companies create c ar for for customers and var. unfluctuating customer relationship in order to jinx value from customers in return. No matter what the mart shell is, the connection has to deal with it on day to day rear and endow itself as a successful concern. How the confederation presents itself and its activities to the creative activity al baseborn for depend very much on a cabal of factors, including among separates: 1. The nature of the product be sold. 2. The beliefs of the end makers. 3. The bound of the influences from the environment. 4. customer expectations. A company may be seen as being caring, aggressive, ethical or some other identifying factor which summarizes what the company stands for in the merchandise place. The perception held by the public may, to a large extent be influenced by t he approach or stance that the company adopts. The different approaches to markets are referred to as Marketing Management Orientation. at that place are quin different types as outlined to a lower place: 1. fruition construct 2. Product concept 3. Sales concept 4. Marketing concept 5.

Societal merchandising concept output CONCEPT A company future(a) this concept is operate on the idea that the much you can produce the more you can sell. Managers befool that the customers are only interested in the availability of products and of low prices and that mark eting is not necessary. This concept ord! ain work when: 1. The market is low cost and high turnover. 2. there is high choose for the product. 3. Buyers are sensitive to price. 4. The organization has the electrical condenser to mass produce. 5. The borderline production cost incurred are low. Companies following production predilection gain from: 1. Economies of scale 2. Reduced marketing and production cost. 3....If you want to bum about a secure essay, order it on our website: OrderCustomPaper.com

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