Strategic Business Plan for Orion Foods

EXECUTIVE SUMMARY This report details the standard by step approach needed by Orion nutrition Industries Sdn Bhd, in enunciate to move forward. It includes suggestions for the rebirth of the lodge in pasture to increase its market sh atomic number 18, and the cognitive process implications of such(prenominal)(prenominal) suggestions to the company. It delineate a integral evaluation of the current extract of Orion Food and its performance as against the industry they operate, and brings knocked out(p) nigh findings which is use for further projections and proposal for growth. The report besides looks at how effectual the company will become, with a enveloping(prenominal) look at its financial performance, brand, product, marketing and strategical moves in case they re-define the electron orbit of their line of merchandise in assure to meet up with measure in this ever ever-changing environment to satisfy the call for of stakeholders profitably. The company is seen as one and only(a) of the few companies operating in the dark, which calls for the need to re-establish a sensation of belonging and establish a well known brand. Their bewilder is realized through a thorough analysis of their inner(a) (Strength and Weaknesses) and External (Opportunity and Threats) environmental factors. These factors are one of the solitary analytical tools used to examine the companys performance and how scoop it could improve.

Nonetheless, the study tends could be seen as an integration of all the business models and a real eon application of most of such modules. The case presen ts an overall consciousness and performance! of Orion Foods, which introduces some topics like: performance management, strategic management, rivalrous advantage, industrial analysis, environmental analysis, global business and international marketing. The case also tends to crumble the markets the company operate thereby giving clear and particularised measures to ensure that they become to a greater extent competitive and recognized. The report includes a proposal for Healthy foods; this covers areas such as marketing, HRM, International Business,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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