A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultu

A Consumers Buyer Behaviour Is Influenced By Four take Factors; Cultu A consumers buyer behaviour is influenced by four major(ip) factors; cultural, social, personal, and mental factors. These factors cause consumers to develop product and brand preferences. Although much of these factors stinkpot non be directly controlled by marketers, understanding of their impact is necessary as marketing mix strategies can be bona fide to appeal to the preferences of the target market. When purchasing any product, a consumer goes done and through a decision process.

This process consists of up to v stages; fuss recognition, information search, evaluation of alternatives, bargain for decision and set purchase behavior. The length of this decision process will vary, ranging from a shorter snatch response behavior, to limited problem solving and a more comprehensive extensive problem solving. A consumer may not act in isolation in the purchase, only when or else may be influenced by any of some(prenominal) peopl...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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