Paper Outline: Exponentially Viral: New Media and the Role of the Audience, Influence and Community in the Process...

INTRO -fresh media as one of the media revolutions -characteristics: digital, interactive, hypertextual, virtual, networked and simulated -former audience: at one time passive vestmentsual that received pre-packaged news from considerable corporations like a shot is engaging and creating the converse as a joining impel to journalism -might give a false sense of empowerment, as the back-end of it is still controlled by big media corporations -despite controversies, audiences have a new set of behaviors and opportunities to engage in participation THEORY -media rear some schools of thought: powerful media effect / others: effects of media express -first in-person fascinate approach: individuals play a habit in influencing those in their intercourseship circles / opinion leaders those inflowing inside the group two step flow of entropy -personal influence happens in communities Tonnies nonion of community: grouping establish on feelings of to leadhernes s / society: groups formed by rationality in the involvement of efficiency both commit in hand when personal influence happens -uses and rejoicings research: 1. audience is active 2. connexion btw need gratification and media choice lies with the audience 3. media compete with other sources of need satisfaction 4. audience conscious of their own interests cornerstone media seeking 5.

value judgments about cultural conditional relation should be suspended - functions that media serve: diversion, personal relationships, personal individuality and surveillance VIRALS AND KONY - kony was the speediest mental p icture to reach 100mil views celebrities he! lped by share - the viral phenomena lies indoors the audiences action towards a media msg Results -69% watched movie -63% saw it for the first measure on Facebook -12% followed subsequent steps of the campaign -90% acquired awareness of the issue through with(predicate) and through the video -31% didnt watch the film Conclusions -media proceeds consumption choice lies within the audience 31%chose not to watch it...If you want to get a full essay, golf-club it on our website: OrderCustomPaper.com

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