Marketing research on Sony Ericsson

Background development Sony Ericsson provides mobile multimedia devices globally. Phone with prosperous feature, accessories and PC cards are its major focus. Sony Ericsson was established by devil giant companies, Sony Corporation and Ericsson. Sony Corporation is a Nipponese transnational corporation, which is one of the leading manufacturing businesss of electronics, video, communications, video game consoles and information engineering science products for the consumer and professional markets, while Ericsson is the leading Swedish-based supplier of telecommunication and entropy communication systems, and related services covert a swerve of technologies. The establishment of Sony Ericsson, which is owned equally by Sony and Ericsson, was announced in 2001. Its mission is to establish Sony Ericsson as an attractive(a) and creative patsy in the mobile speech proficient market. Sony Ericsson is now holding a 9% of share in the mobile send for market. In 2007, Sony Eric sson had even surpassed Nokia to become the to the highest degree profitable mobile phone maker in footing of net profit rate.

subsequently combining Sonys consumer electronics expertness with Ericssons technological leaders in the communication sector, Sony Ericsson focuses on making mobile phone products and is now concentrating on the categories of medication, camera, business, design, all-rounder, and compute focused phones, including Walkman and Cyber-Shot series. For example, Walkman series has been truly important to Sony Ericsson due to its positiveness and touristedity. In fact, Sony Ericssons W910i was award ed as Best Handset at the GSM Associations t! hirteenth Global Mobile Awards 2008 for redefining medication on mobile. Sony Ericsson interchange 60 million music enabled phone in 2006, screening that its products are more popular than Apples iPod, which sell only 39 million in 2006. In fact, Sony Ericsson was the quaternate largest mobile phone manufacturer in the world afterwards Nokia, Motorola and Samsung.. The reason why Sony Ericsson back tooth grow so chop-chop since its establishment is...If you want to labor a full essay, pitch it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper