Mass Media And National Identity

THE ROLE OF MEDIA AND TRANSNATIONAL individuality IN GLOBALIZATIONThe trans subject media edification , its wide appeal and mussiness outreach , plus itsability to transmit crosswise boarders oblige been explored by the major(ip) orbiculateizationplayers , to undermine depicted object identities . The electronic , print media and advertisingstrategies has been the tool of this aggression on the nut . As Tim Edensor rightlyobserved that there is greatly grow trans interior(a) media export grocery store . Thesetrans home(a) media outfit , with ownership in USA and Europe bugger off e coalesced withdominant find out dislodging popular culture and terrene life which argoncomp onenessnts of national individuality . The media influence and its effect in nationalidentity is not in query , but what then is ball-shapedisation ? Let us tense to throw light towhat globalisation entailsAt the most prefatory train , globalisation refers to the way in which commerceinformation and culture be increasingly exchanged and managed on a ball-widerather than local or national , basis . More significantly , the term refers to theintertwined pressures of acquit art policies , multinational corporations , andconcentrations of power in producing a global culture grounded in financial principlesand goals . foyer also defines globalisation as the process by which relativelyseparate aras of the globe come to foil in a single ideational spaceGlobalization is an attempt to merge cultures and activities across the world , therebydefeating national boundariesThe moment of globalization is that the boundaries of societies and culturesare organism breached by vast , criss-crossing flow of ideas , images and informationtheir agent impermeability up destiny for perpetually . Decolonized- torn from familiar andparticular places (Albrow et al , 1997 . Everywhere the once-separate items in theglobal photomosaic of cultures are leaking , merging into one another (Friedman , 1994losing their specialness . That distinctive feature and uniqueness associated with apeople and nations are constantly wiped off by globalization .

Also the idea of globalization can also be applied to cultural products (such as moviesor music ) or set (such as beliefs about humankind rightsWith all these schoolings , nations have furrow `unbound and experienceddeterritorization as multinational corporations (MNCs ) weave chunks of localeconomies into their own `networks . that retain their home and host societies (Basch et al , 1994 ) and as global fond movements embedded national citizens inworld while commitment . The thought of globalization has reduced the world toa global village , thereby bridging surmount , and intangible demarcations in valuesand tastes across the nations , and submerging their identity in the process . Therole , the media has played in navigating this culture is what this write-up isall aboutAs Catherine J . Danks , rightly observed , Today s world of instantaneouselectronic communication is very wads responsible for the intensity andacceleration of globalizationThe media cannot be separated from the global concept evolution and it has beeninstrumental in propagating the undermining of national identity . In productconsumption , development of new taste and appreciation are influenced by thetransnational media organizations . It is no longer a national taste or preferencethat are peculiar to them , but what...If you indigence to get a full essay, order it on our website: Ordercustompaper.com

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